You can set up your site to link to your Facebook and even include feeds and comments and vice versa. With Facebook's wide variety of easily implemented buttons and tools for your website. You can usually have a pretty good page ready to go in around half an hour. The startup instructions are clear and easy to complete. Setting up a fan page takes just a few minutes of your time and can pay off tenfold in the long run. If you have a product or service based website, look to those that know and love your company for your next big idea. When that horrible fiend we call writer's block hits it can help you generate some new content ideas. If you are a writer keeping a blog, look to your fans and friends for ideas. If you are really in tune, what direction you should head in the future. Listening to your fans, critics, and advocates can help give you a better idea of the direction you are heading. The maintenance alone can be time consuming but it can also be lots of fun and inspirational. Keeping a Facebook fan page may sound like a lot of work, and honestly it can be. Every time you acquire a new fan, someone comments on your post, or asks you a question, keeping you in the loop 24/7.
It's Measurableįacebook's Insights tool is easy to use and, best of all, free! Additionally, you can set it up to be notified on almost all activity. This is the perfect tool for making sure you stay on their minds every day. What you post is then added to their news feed giving them and all their friends' access. When someone "likes" a fan page you gain additional benefits. In most causes, if you have a Facebook page and someone search your website name, it will be in the top 10 results. Visitors have more options when searching for you. Since Facebook pages and fan pages are indexed by Google and other major search engines. ANYONE can see your fan page and what's beings said on it at any given time. Where most Facebook services require a log-in. This is especially helpful since Facebook fan pages are public. With them, you have the ability to show visitors exactly what you want them to see and hide the rest. Personalization To The Maxįacebook fan pages are highly customizable.
In this "e-social" world your success is dependent on your ability to interact and keep in touch. Let readers in on company philosophy, or your own voice and personality. Direct, real-time feedback between you and those you hope to reach is invaluable! With a fan page, you can address complaints, praise, and promptly respond to customers.
Feedback and Interaction from Your Customers The better off your referring and organic traffic will be in your SEO strategy. The more fans, interaction, and links that come from Facebook. Because of this Google has given Facebook pages some authority in its search results. Gotta Love That SEO Boostįacebook is the second most visited website on the internet. Since you can link on your Facebook page, you can direct traffic to specific pages or your home page. Giving readers, customers, and/or clientele yet another way to find you. This market of people you may have not ever know about with common interests.īesides that, your Facebook fan page is indexed by search engines. With a fan page, you now have another tool for reaching potential visitors to your site. Since the whole idea of Facebook is networking. It Sends Traffic To Your Websiteįacebook fan pages act as a funnel to your website. It is the right move no matter what size of website you have.
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Taking advantage of free tools, like a Facebook fan page. You already know this but besides the time necessary to set up and maintain your page, Facebook is free! With money going out the door left and right for inbound marketing. If you just need a push before taking the leap, see our reasons why Facebook is great for your website. Which is why it is important to look at your company and its mission before deciding to proceed. There are circumstances when the time and effort to create and maintain a Facebook fan page outweigh the boon it would yield. If you haven't created a Facebook fan page and started reaping the myriad of benefits, the time is now! Google now utilizes Facebook to help determine your trust and authority in search results. Social networking is more important now than ever.